Its social media strategy, however, suggests that the company also knows it needs every advantage it can find. While the sports betting market is certainly a crowded one, ESPN has the name recognition - and promotional power - to make a dent. Yep, Hes Gone Big Time Now: Really Cool Q&A Piece with former Bulldog Alum and Coach, Sean O. The ESPN BET app has received no shortage of attention dating back to Penn Entertainment’s announcement that it was selling Barstool Sports back to founder Dave Portnoy and entering a 10-year, $1.5 billion licensing agreement with ESPN to form its new betting app. OSullivan on ESPN Sportsnation/Inside Lacrosse. Understandably, ESPN didn’t want to let that following go to waste, although it’s somewhat curious the company opted to go with rebranded accounts for a project as high profile as its first gambling app. While the show was hardly the biggest ratings draw, it did develop a sizable following on social media as it often focused on viewer polls and viral content.

Following the original hosts’ departures in 2012, the viewer-centric show underwent several iterations and hosts before being cancelled in 2018, and later revived for a two-year run on the ESPN+ streaming service in 2021. SportsNation first launched as a daily TV show hosted by Colin Cowherd and Michelle Beadle in 2009.

Espn sportnations